The ChurchTrac Blog
Instagram Hashtags for Churches: A Complete Guide
Hashtags are like road signs on Instagram. They help people find your posts, connect with your church, and spread the word about what God is doing in your community. Use them wisely and your reach can go way beyond Sunday morning. TL;DR: Inst...
Using Instagram Stories to Connect with Your Community
Most churches are posting on Instagram—but very few are actually connecting with their community there. Why? Because most churches focus on the grid (posts and Reels), while ignoring one of the most powerful tools at their fingertips: Instagram Stories...
5 Church Instagram Post Ideas Every Pastor Should Try
Most churches are invisible on Instagram (and they don’t even know it). Why? Because the algorithm pushes Reels, Stories, and carousels more than static flyers or text-heavy graphics. But a few churches have cracked the code—creating posts Instagram...
Facebook Pages for Churches: Build Community and Share the Gospel
Facebook has become today’s town square. It’s the place where neighbors share news, families stay connected, and communities rally together. For churches, that makes it one of the best tools we have to reach people with the hope of the Gospel. But he...
When Facebook Comments Go Wrong: A Guide for Church Leaders
As church leaders, we can’t control what people post in the comments, but we can control how we respond. And often, our response says more about our church’s witness than the original post itself. TL;DR: Negative comments are inevitable on Facebook, ...
Facebook Analytics for Churches: The Numbers That Actually Matter
Most churches are posting online and hoping someone is paying attention. The truth is, without analytics, it’s impossible to know what’s working. The only Facebook metrics that matter for churches are engagement, reach, video watch time, and clicks. ...
How to Use Your Church Facebook Page to Love Your Neighborhood (Not Just Advertise to It)
Facebook has become one of the most powerful tools churches use to reach people. But too often, it’s treated like nothing more than a digital bulletin board—packed with event flyers, reminders, and announcements. While there’s nothing wrong with sh...
Facebook Messenger: Your Church's New Prayer Chain Revolution
Last Sunday, a church member posted a prayer request on Messenger—and within minutes (yes, minutes), the entire congregation was praying. That's how fast Facebook Messenger can revolutionize your church's prayer chain. Here's what you need t...
How To Use Facebook Ads To Boost Church Events
Getting the word out about your next church event can be a challenge. Flyers, Sunday announcements, and word-of-mouth are all important—but they only go so far. That’s why Facebook ads can be such a powerful tool for churches. TL;DR: In this post, w...