The ChurchTrac Blog
When Facebook Comments Go Wrong: A Guide for Church Leaders
As church leaders, we can’t control what people post in the comments, but we can control how we respond. And often, our response says more about our church’s witness than the original post itself. TL;DR: Negative comments are inevitable on Facebook, ...
Facebook Analytics for Churches: The Numbers That Actually Matter
Most churches are posting online and hoping someone is paying attention. The truth is, without analytics, it’s impossible to know what’s working. The only Facebook metrics that matter for churches are engagement, reach, video watch time, and clicks. ...
How to Use Your Church Facebook Page to Love Your Neighborhood (Not Just Advertise to It)
Facebook has become one of the most powerful tools churches use to reach people. But too often, it’s treated like nothing more than a digital bulletin board—packed with event flyers, reminders, and announcements. While there’s nothing wrong with sh...
Facebook Messenger: Your Church's New Prayer Chain Revolution
Last Sunday, a church member posted a prayer request on Messenger—and within minutes (yes, minutes), the entire congregation was praying. That's how fast Facebook Messenger can revolutionize your church's prayer chain. Here's what you need t...
How To Use Facebook Ads To Boost Church Events
Getting the word out about your next church event can be a challenge. Flyers, Sunday announcements, and word-of-mouth are all important—but they only go so far. That’s why Facebook ads can be such a powerful tool for churches. TL;DR: In this post, w...
Skip These Church App Features? DOA
Launching a church app without the right features is like building a church with no bathrooms—people won’t stick around. Miss these essentials, and your app becomes another dusty icon no one taps. Here are 11 must-have church app features that keep pe...
Facebook Groups are Rocket Fuel for Discipleship
Your church Facebook group has incredible potential… but right now it’s a bulletin board no one checks. With a little intention, it can turn Sunday’s sermon into a week-long conversation people actually want to join. Prayer requests, Bible study, a...
7 Steps to Launch Your Church App
Building a church app can feel overwhelming, especially if you're not a developer. But it doesn’t have to be! With the right steps, you can create a powerful tool that helps people stay connected and access ministry resources right from their phones. C...
5 Facebook Posts Every Church Should Use
Most churches are invisible on Facebook—and they don’t even know it. Why? Because the algorithm loves cat videos and casserole recipes more than your church Facebook posts and updates. But a few churches have cracked the code—creating posts the al...