Hashtags are like road signs on Instagram. They help people find your posts, connect with your church, and spread the word about what God is doing in your community. 

Use them wisely and your reach can go way beyond Sunday morning.

TL;DR: Instagram hashtags help your church reach new people, boost engagement, and connect with your community. In this guide, we’ll cover why hashtags matter, the types you should use, ready-made hashtag lists for churches, how to create your own, and tools to make managing them easy.

What Are Instagram Hashtags and Why Do They Matter?

Think of hashtags as digital name tags. Whenever you put “#” in front of a word or phrase, Instagram groups your post with every other post that uses it.

Why does that matter for your church? Because people who don’t follow you yet can still find your posts. Someone scrolling through #BibleVerseOfTheDay might stumble across your sermon clip. Or a local family looking at #YourTownName could see your Fall Festival invite.

In other words, hashtags help your church show up where people are already looking.

Types of Hashtags Churches Should Use

The best approach is to mix it up. Don’t just stick with one type; combine a few so you’re reaching the right people in the right places.

• Faith-based hashtags: #FaithOverFear #BibleVerseOfTheDay
• Local & community hashtags: #DallasChurch #NashvilleFaith #YourCityName
• Event-specific hashtags: #FallFestivalAtGrace #VBS2025 #YouthCamp2025
• Seasonal hashtags: #ChristmasEveService #HeIsRisen #ThanksgivingBlessings
• Fun/engagement hashtags: #SundayVibes #MondayMotivation #WednesdayWisdom

Examples of Hashtag Lists for Churches

Need a quick copy-and-paste starter pack? Here are a few ready-to-go sets you can use:

Sunday Service
#SundayService #WorshipTogether #ChurchFamily #FaithCommunity #SundayBlessings

Bible Verses
#BibleVerseOfTheDay #DailyScripture #WordOfGod #FaithOverFear #HopeInChrist

Youth Ministry
#YouthGroup #NextGenChurch #YouthMinistry 

Children's Ministry 

#Children's Minisrtry #SundaySchool #JesusLovesTheLittleChildren #VBS #VacationBibleSchool

Holiday Posts

• Easter: #HeIsRisen #EasterSunday #CelebrateEaster #EmptyTomb
• Fall Festival: #FallFestival #ChurchFallFest #PumpkinSpiceAndJesus #FaithAndFall 
• Trunk or Treat: #TrunkOrTreat #ChurchTrunkOrTreat #SafeFamilyFun #FallOutreach
• Thanksgiving: #GiveThanks #ThanksgivingBlessings #GratefulHearts #ThankfulChurch
• Christmas: #LightOfTheWorld #ChristmasEveService #AdventSeason #MerryChristmasChurch
• New Year’s: #NewYearsService#NewYearsVision #NewYearNewMercies #ChurchOnNewYears

Community Outreach
#LoveYourCity #ChurchInAction #ServingOthers #FaithAndCommunity #MakingADifference

How to Create Your Own Church Hashtags

Every church should have at least one hashtag that’s theirs. Something simple, memorable, and unique.

A few tips:

• Keep it short (#GraceLife, not #TheFirstGraceCommunityChurchOfSpringfield)
• Make sure it’s easy to spell
• Check that it’s not already being used for something random
• Encourage your people to tag it when they post about the church

Over time, this builds a gallery of posts that tell your church’s story from everyone’s perspective, not just the official account.

Tools to Help You Find and Manage Hashtags

No need to overthink hashtags—there are simple tools that make it easy.

Use Instagram Search to see what’s trending when you type in words like “faith,” “Bible,” or your city.

Try RiteTag for instant suggestions, or Hashtagify to check how popular a hashtag really is.

If you want to stay organized, Flick helps you save and track your best hashtags. Or just keep a quick list in your Notes app or Google Doc so you can copy and paste whenever you post.

#NextStepsForYourChurch

Hashtags may feel like a small detail, but they can make a big difference in how your church shows up online. Start with one hashtag that’s unique to your ministry, mix in a few local and faith-based ones, and you’ll be surprised how far your reach can go.

Small steps each week can help your church show up, stand out, and connect with people who need hope. 

Instagram Hashtags for Churches FAQs

Here are some frequently asked questions about Instagram hashtags for churches...

How many hashtags should I use?

Instagram lets you use 30, but honestly, 5–10 solid ones usually perform best.

Where do I put them, caption or comments?

Either works! Captions keep them all in one spot, and comments keep your post looking clean.

Do hashtags really help churches grow?

Yes. They expand your reach, especially to people who don’t follow your church yet but are curious about faith or local events.

What if I pick the wrong hashtag?

It happens. Just avoid irrelevant ones (#Foodie on your sermon clip won’t help). Stick to faith, community, or event hashtags.

Rebecca Church Engagement