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How To Ask People To Give Without Asking Them To Give
Giving is down...and it’s not just now.
It’s been trending down for quite some time. A quick web search will show you mountains of non-profit giving data and hundreds of blog posts that talk about it. It’s not a secret. For some pastors, it’s always on the back of their minds.
We’re not here to address the root of why some of your people are not giving. Instead, we want to share with you 5 practical things you can implement today that will encourage your church people to give without actually asking them to give. Seriously!
5 ways to ask your people to give without asking them...
1. Make it easy to give
No matter the medium, your people should be able to figure out how to give within a few seconds.
This includes your web page, Connect Page, Facebook Page, Twitter, Instagram, emails, text messages...etc. You should make it painfully obvious. You do not (and never should) make giving your centerpiece...but it should always be accessible, no matter how your people are interacting with your ministry digitally.
Have the QR code for your Connect Page or Online Giving Page visible everywhere you can. Put in on the bulletin, worship guide, the poster outside, on a business card. Place donation boxes strategically throughout your worship building too.
2. Share giving testimonies
Record video testimony of a few of your people that faithfully tithe and share them. Share them on social media, through email, on your giving page, and even in church. Your people need to see how giving has impacted those who faithfully (and cheerfully) give.
3. Show and tell
There’s a good chance that you have people who attend your church that give to other ministries and not your church. Why? Because you have not shown them what your church has done with the tithes and offerings you take in. People need to feel confident that their tithes and offerings are going towards more than just a pastors salary or rent. They want to see how the church has been a steward of its money. What tangible and intangible things do you have to show for it?
4. Personally follow-up with ALL givers
Personally email, call, or text each person that gives to your ministry at some point. Physical mail doesn’t count. It doesn’t matter if that donation is as small as $10 or as large as $10,000. Try to get a dialogue going as you thank them for their gift. Take a moment to share with them how that gift is being used right now in the ministry at hand. If you can, challenge them to reach out to one of their friends to personally share their giving testimony.
5. Remind your people to check their giving history
With Church Connect, your people can view their giving history anytime they’d like without waiting on receiving a contribution statement. Take a moment to remind your people that they can access this at any time. As some of your people look at their giving history, they may feel inclined to give beyond their usual tithe.
Did you know?
We’ve launched some really great updates to ChurchTrac Online Giving last month. Learn more about them HERE.