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New Feature: First Time Donor Automation

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By Matthew Payne | 04/25/2024
New Feature: First Time Donor Automation

We're excited to announce that we've added a new automation feature that we know you're going to love!

Now, you can be notified immediately when a person donates to your church for the first time. This is all made possible with our latest new automation trigger.

How Does This Church Automation Work?

In the Automations feature, select "Add". Give the automation a name and choose "People Automation".

First time donor automation

Next, choose an action. I would recommend sending an SMS or an email (or both) to the first time donor.

First time donor automation

Customize that message to thank the donor.

Once you have your actions customized, select the "When a Person Gives the First Time" option in the "Triggered" menu for when you want this automation to run.

First time donor automation

Whenever you record a donation in ChurchTrac for the first time from one of your members, that person will receive a message from the church with a heartfelt thanks.

First-Time Donation Pro Tip

If you want to take your first-time donor follow-up even further, you can create multiple actions such as creating a task that notifies you (or another ChurchTrac user) to personally reach out.

Adding that personal touch will go much further to build a relationship with new donors and grow their faith.

Who This Automation Is For

This new automation is perfect for churches that want to:

  • Develop relationships with their first time donors
  • Celebrate a new step in someone's faith journey
  • Not take our church donors for granted

If your church doesn't prefer to focus on donations in this way, no problem! Just make sure to not select this option as a trigger for any automations you create.