We’re about to introduce you to a new version of ChurchTrac…we think you’re going to love it! But first, we want to introduce you to our new logo!
For many years, our branding has pretty much been just our name “ChurchTrac”, or just the “C” and “T”. But with our new logo we’re finally able to communicate more about our company, our people, and the products we offer. So, why did we go with this new design?
First, the new logo is simple. We wanted our logo to reflect that our main product, ChurchTrac, is also simple. We’ve said for years that ChurchTrac is the “easy to use” church software that won’t break the bank. We’ve even received awards from Capterra because of how easy and quick it is to perform tasks in ChurchTrac. It just makes sense that our logo would say the same thing.
ChurchTrac isn’t just easy to use; it is also at the top of the list when it comes to what it can do and at the bottom of the list when it comes to how much it costs. These three things are why so many churches trust ChurchTrac: we’re powerful, affordable, and easy to use. There aren’t very many others who can say that. In fact, we don’t know of any other church management software that can rightly say all three. That’s why the middle of our logo has three distinct parts, representing our commitment to all three of these areas.
The inner section of the logo also resembles a box, and that is by design. Just like a toolbox, we want to provide you with everything that you need to help with your ministry in one place. You shouldn’t have to look to several different applications and services to get the job done…ChurchTrac can do it all. We have everything you need to do effective ministry, all in one package.
The outer section of the logo is in the shape of hexagon. This represents the six areas of ministry that ChurchTrac can help you do better: managing your people, improving communication, organizing events, tracking attendance, recording giving, and managing finances.
The hexagon itself is split into two sections. On the left you might notice the part that looks like a “C”…well, that’s because we’re ChurchTrac! The right side of the hexagon is what’s called a “chevron”, and looks like an arrow pointing forward. As a leader in the church software market, we’re always looking for ways to help you do more ministry and better ministry. We’re all about Ephesians 4:12 and equipping the local church.
What our new logo can’t tell you about is our commitment to serving you and the local church. It can’t speak of the fact our team loves you and prays for you. You (and Jesus) are the reasons why we do what we do. We’re not in the church software business to make a lot of money–we’re here to serve and equip you and help you to grow God’s kingdom.
You’ll be seeing a lot more of this logo in the coming days–along with our new website–as we roll out the new version of ChurchTrac to everyone on October 8th!