Why Church Podcasts Are Important
Close to 70 million people listened to podcasts in 2023. This number is projected to reach over 110 million listeners by 2029. Wow!
So why is it important for churches to leverage podcasting? Should your church start a podcast?
Come on, let's dive into why church podcasts are crucial and why it's time for your church to start one right now!
The Importance of Church Podcasts in 2024
In case the stat at the top of the article didn't illustrate the point: SO MANY people listen to podcasts regularly. It makes sense to meet people where they are.
But statistics aren't the only reason your church should consider podcasting.
Church Podcasts Are the Best Way to Share Sermons
Let's jump into a time machine and go back to the 90s and early 2000s...Did your church have tapes or CDs of sermons in the welcome area or by the coffee table?
Growing up, most churches I attended had them. Anyone could grab a copy on their way out the door to listen to a Sunday sermon they missed or one that resonated with them.
Podcasts are just the next iteration of that trend. Instead of passing around physical copies, people download and listen to them online. And most podcast platforms make it easy for members to share episodes on social media.
Potential Guests Like Them
Here's how many people look for a new church today:
- They hop on Google Maps to find churches near them
- They check the Google My Business listing for churches in their driving range
- They visit the church's website and social media pages
- They watch/listen to sermons
If someone in your community is looking for a new church home, offering a podcast is a great way to showcase what they can expect when they visit. It could mean the difference between them coming to your church or looking elsewhere.
A church podcast is like a digital billboard for your church (but it costs way less)!
Why Your Church Should Podcast
Now that we've covered why church podcasts are important, let's talk about why YOUR church should podcast.
Church Podcasts Are Cheap to Produce
Podcasts have a LOW cost of entry.
The only thing you need to start a podcast today is a computer connected to the internet. The computer you have probably comes with recording software. You have what you need!
Podcasts Are Easy to Manage
Worried about adding another task to your plate? I've got good news!
Once a podcast channel is creating, adding episodes is as easy as updating an RSS feed or uploading an audio file. If you're recording your sermons, just upload that file.
That's all it takes!
Churches Don't Have to Worry About Content Creation
Most podcasters struggle with the same thing: Content creation
It's not easy to consistently create new content all the time. Trust me...as someone who writes blogs and makes videos here at ChurchTrac, coming up with fresh new ideas can be tough.
Your church doesn't have to worry about that, because you're already doing it. You have a new sermon every week! That's all the content you need.
Portable Sermons!
Your audience can listen on any smart device from anywhere. This allows them to hear the Gospel as they drive, do chores, mow the lawn, go for a morning jog, etc. The sermon travels with them.
Church Podcasts: The Verdict
Gone are the days of offering sermons on vintage cassettes or CDs! Podcasts have been revolutionary for churches.
So what's the verdict? Should your church do a podcast?
Should My Church Podcast?
Yes! As long as your church can do the following:
- Record and store the audio file of your sermons
- Log in & manage the feed in case of technical issues
- Post consistently
Start a Church Podcast Today!
A podcast can help invite more people to your church. It also allows your volunteers to listen to the message if they miss it. For those two reasons alone, we LOVE podcasts.
Ready to start a church podcast? Grab our Church Podcast Cheat Sheet HERE.
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