Cash App is extremely popular with churches. But does that mean your church should use it?
I'm going to cover the good, the not-so-good, and the ugly. After reading this, you'll know with 100% certainty if accepting donations via the Cash App is right for your ministry.
Cash App was the most downloaded p2p payment platform app in the United States in 2021. The app boasts over 44 million users. There's a good chance that a significant portion of your congregation is using it.
Lots of ministry leaders love Cash App for this one big reason: Their people already use it.
This means less work to do to convince them to use the platform to give to the church. This is a big deal!
Every p2p payment platform has fees (even platforms like Zelle that boast no fees) and Cash App is no exception. And something I've noticed in my conversations with ministers is how often they were taken by surprise by one of their fees or the lack of reporting offered.
Members can connect their bank account directly to Cash App. However, if they're using a credit card to donate, there is a 3% fee for every transaction. This 3% fee is a little steep when compared to other merchant processors.
That amounts to $30 for every $1000 donated by credit card that your church has to give to Cash App instead of use toward your mission.
Cash App takes a few days to deposit the money into your church's bank account. If you need access to the funds right away, Cash App will deposit it into your account right away...but charge a 0.5%-1.75% fee when they do.
This isn't a problem when you can afford to wait. But if you are in a situation where the church needs the money right away, you are stuck choosing between waiting or losing some of the money that was donated.
Besides the fees... one of the biggest gripes I hear from ministry leaders is that Cash App can't do their year-end giving statements. This means churches end up having to export that data to another platform (like ChurchTrac) to actually provide their people with proper contribution statements. This adds additional complexity to tracking and managing their finances.
You might have heard, but Cash App recently had a massive data breach which affected all customers in the United States. To be clear, NO platform is 100% impervious to a data breach. But having a data breach affect every single customer in the US is not good. Hopefully, they make some big changes to keep that from happening again!
We recently did a webinar on the subject of Online Giving platforms and you can bet we covered Cash App. Watch the video below. I've started it for you at the part where we talk about Cash App, but go ahead and check out the whole thing to learn how to choose the right online giving platform for your church!
Despite Cash App's fees and the data breach, it's still a platform that churches can benefit from. Just make sure you do these three things:
Just to reiterate, we at ChurchTrac make ZERO money from online giving. Our integration with Stripe for online donations is just that, an integration to help churches.
At the end of the day, Cash App is a great option for church donations. It serves the basic needs of ministries and is already being used by many donors. Just keep in mind that Cash App is NOT built for churches, it won't generate all your giving statements, and it's not the most cost-effective way to accept donations.
It's just popular.