Here at ChurchTrac, we probably see 20 different church websites every day. Doing the math, that means we see roughly 5,000 church websites per year! We've seen it all too. From amazing sites that are informative and easy to navigate... to sites that have unreadable neon fonts with a banner from a spaghetti dinner that happened in 2012. We're not even kidding!
There are many factors that determine how often people will visit your website. When it comes to churches, we've narrowed it down to 6 reasons why nobody goes to a church's website. Here they are from the biggest reason to the smallest:
Over 50% of people that visit your site are doing so from a mobile device. If your website isn't mobile-friendly or responsive, it's very hard for your mobile visitors to navigate and view your information. Many mobile users will decide not to visit your site again if they have a bad experience the first time around. If your site isn't responsive, you're missing out on viewers.
You have under 8 seconds to make a good first impression to new website visitors. If your church's webpage takes too long to load, site visitors may move on and never come back. As much as we love the trend of having captivating videos and high-resolution photos on church websites... we find that most of them are not properly optimized and take FOREVER to load. If you don't have volunteers or staff that know how to properly optimize your site, it's best to just keep it simple.
In the words of Bill Gates, "Content is King". It gives your members and would-be guests something to read, listen to, or watch what's currently happening at your church. Half of the church websites we encounter look like they haven't been touched in at least 6 months. Not having any events, sermons, pictures, or videos regularly posted on your site/social media gives the perception that your church doesn't have it all together. Regularly post on your site or direct visitors to your preferred social media to see what's happening in your church.
Over half of all church-going adults give online. That number is growing every year. Many of your active members will only go to your site just to give their weekly/monthly tithe. Much how not having a website isn't an option anymore, so is online giving. Don't believe us? Check out the these Myths and Benefits on Online Giving.
Many churches treat websites like the movie Field of Dreams. They believe that "if you build it, they will come". That's not the case though. You have to tell people to go to your site. In every church service, you should mention the website. When people ask when the (fill in the blank event) is happening, you should be telling them it's on the website. Your website needs to be the hub of all communication for your members and would-be guests.
If you want to dive deeper into this, click below to download our PDF guide and learn about the other 2 reasons not listed here!
Don't feel like you have to dedicate countless hours or thousands of dollars to building a new site or giving your current one a massive facelift. Just avoid these common pitfalls and you'll have a website that your people will actually visit.
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