The ChurchTrac Blog
Engaging the Next Generation with Instagram
Gen Z may not show up in your church lobby next week. But they will absolutely show up on Instagram today. That’s where the mission field is already waiting. If the church wants to reach them, we can’t wait for them to walk into our buildings first....
Software Updates: Church Connect
Ever feel like your Church Connect page gets crowded fast? Or that members see things that don’t apply to them? Not anymore! We’ve released two updates that give you better control over how your Church Connect pages are organized and who can view cer...
Measuring Instagram Success: What Metrics Churches Should Track
Instagram is one of the most powerful platforms for connecting with your community. But here’s the challenge: success isn’t just about getting more likes. For churches, the real question is whether people are engaging with the message of the Gospel a...
Instagram Hashtags for Churches: A Complete Guide
Hashtags are like road signs on Instagram. They help people find your posts, connect with your church, and spread the word about what God is doing in your community. Use them wisely and your reach can go way beyond Sunday morning. TL;DR: Inst...
Using Instagram Stories to Connect with Your Community
Most churches are posting on Instagram—but very few are actually connecting with their community there. Why? Because most churches focus on the grid (posts and Reels), while ignoring one of the most powerful tools at their fingertips: Instagram Stories...
5 Church Instagram Post Ideas Every Pastor Should Try
Most churches are invisible on Instagram (and they don’t even know it). Why? Because the algorithm pushes Reels, Stories, and carousels more than static flyers or text-heavy graphics. But a few churches have cracked the code—creating posts Instagram...
Facebook Pages for Churches: Build Community and Share the Gospel
Facebook has become today’s town square. It’s the place where neighbors share news, families stay connected, and communities rally together. For churches, that makes it one of the best tools we have to reach people with the hope of the Gospel. But he...
When Facebook Comments Go Wrong: A Guide for Church Leaders
As church leaders, we can’t control what people post in the comments, but we can control how we respond. And often, our response says more about our church’s witness than the original post itself. TL;DR: Negative comments are inevitable on Facebook, ...
Facebook Analytics for Churches: The Numbers That Actually Matter
Most churches are posting online and hoping someone is paying attention. The truth is, without analytics, it’s impossible to know what’s working. The only Facebook metrics that matter for churches are engagement, reach, video watch time, and clicks. ...