Matthew Payne
Latest Articles by Matthew Payne
Why Nobody Reads Your Church Emails (And How to Fix It)
Are you tired of sending emails to your church and having nobody read them? You are not alone. This is a common problem plaguing church leaders everywhere. They spend the time and energy to send a chu...
Free Church Texting: Is It Actually Free?
"As a pastor, I’ve personally tested multiple church texting platforms that promise free messaging. What I discovered was sobering. While some offer a no-cost entry point, there is always a cost (of...
Switching Online Giving Platforms: A Guide for Church Leaders
If you’re reading this, chances are you’ve thought about switching online giving platforms for a while. Maybe the fees are too high. Maybe the system is clunky. Maybe it’s just not built for chu...
How to Use Instagram to Inspire and Encourage Your Congregation
Instagram is one of the most powerful storytelling tools available to the church today. Your congregation is already scrolling through photos, watching videos, reacting to Stories, and sharing moments...
Engaging the Next Generation with Instagram
Gen Z may not show up in your church lobby next week. But they will absolutely show up on Instagram today. That’s where the mission field is already waiting. If the church wants to reach them, we ca...
Measuring Instagram Success: What Metrics Churches Should Track
Instagram is one of the most powerful platforms for connecting with your community. But here’s the challenge: success isn’t just about getting more likes. For churches, the real question is whethe...
Instagram Hashtags for Churches: A Complete Guide
Hashtags are like road signs on Instagram. They help people find your posts, connect with your church, and spread the word about what God is doing in your community. Use them wisely and your reach c...
Using Instagram Stories to Connect with Your Community
Most churches are posting on Instagram, but very few are actually connecting with their community there. Why? Because most churches focus on the grid (posts and Reels), while ignoring one of the most ...
5 Church Instagram Post Ideas Every Pastor Should Try
Most churches are invisible on Instagram (and they don’t even know it). Why? Because the algorithm pushes Reels, Stories, and carousels more than static flyers or text-heavy graphics. But a few chur...