Should I Text My Church?
Texting is the #1 way to reach your people in North America. I'm going to give you 3 stats you need to know, talk about why you need a dedicated church texting service, and share with you the best service I've found for sending out mass SMS messages to your congregation.
First, the stats:
- 97% of Americans text at least once a day.
- Texting is the #1 most used way of communication among Americans younger than 50.
- 90% of text messages are read within 5 minutes, but consumers only open 1 in 4 emails they receive.
No other communication medium compares to texting when it comes to getting info to more of your people so quickly.
However, it's not really feasible to send out mass text messages from a cell phone to large groups of people. Group texts often limit you to just 15-20 recipients. This means you would have to juggle multiple group text messages 👎
How would mass texting help my ministry?
The stats I shared above underscore why it's important for ministries to leverage texting. There's simply no better way to get information out to more of your people than to use a texting platform made for churches. You can send a text message to segments of people or your entire church.
We see ministers use our Messaging feature to do things like:
- Send a link to a digital church bulletin
- Notify prayer warriors of a need
- Message everyone about a big event
- Remind volunteers to signup & more
Mass Text Messaging gives you something that was never available to ministers of the past...
A mass messaging tool offers immediate, direct contact with ALL of your people at ANY moment. Another plus is that it doesn't require juggling multiple group texts or annoying your members with constant text notifications from members that keep replying to all.
Texting with ChurchTrac
If you're using a mass SMS tool outside of ChurchTrac to message your congregation, you're missing out on using our seamless messaging tools that simplify how you can text in your church. We also recently made BIG changes to how churches can use ChurchTrac to message their people. Our new Twilio integration offers more functionality, and it's even more affordable* than before 🤯
I'm not going to rehash the details here. You can read our blog post about it or watch our Messaging Update webinar with ChurchTrac's founder to learn more.
*Wish texting was even more affordable? Check out how to get texting for FREE with Twilio!
messaging that makes ministry sense
Our mission is to EQUIP churches to do ministry. That's why we built this intentionally affordable, user-friendly way to stay in touch with your people.
Till next time 👋
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Matt
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